Nudge Theory and Influencing Empowered Teams to Do the Things that Matter

“You build it, you run it” is a fine principle, but it means you need to let your teams make their own choices. But you still have things you want all teams to do, and you need to balance the benefits of the right technologies for each team against the costs of running multiple data stores, deployment platforms, languages, etc.

Nudge theory is an idea from behavioural economics, that you can use nudges to influence behaviour in a particular direction, rather than having to enforce compliance.

Sarah explores what nudge theory can teach us about making it easy and attractive for empowered teams to follow a common path, to the benefit of the organisation as a whole.